SEO Fundamentals - SEO Basics & Concepts

This section introduces SEO fundamentals and explains how search engines work.

You will learn core SEO concepts, terminology, and different types of SEO that form the foundation of all optimization strategies.

This section is designed for beginners and focuses on building the right SEO mindset before moving to tools and advanced techniques.

6+ Hours
5 Lectures
Beginner to Advance
Hindi

What is SEO?

1h 15m

How SEO Works

1h 10m

Search Engine Crawling

1h 10m

Types of SEO Explained

SEO Terminology

1h 30m

Course Description

Learn SEO basics step by step and build a strong foundation.

Key Highlights

5 structured lectures
Beginner-friendly explanations
SEO terminology and core concepts
Understanding how search engines work
Strong foundation for advanced SEO

Learning Outcomes

By the end of this section, you will be able to:
✓ Understand what SEO is and why it matters
✓ Explain how search engines crawl and rank websites
✓ Identify different types of SEO and their purpose
✓ Use correct SEO terminology confidently

Prerequisites

Basic understanding of computers and the internet is helpful but not required.

Mini Project

SEO Basics Identification Project

Analyze 3 different websites and identify how SEO is helping them get traffic. Explain keywords, titles, and content purpose.

Resources

Mini Project

Search Engine Working Flow Project

Create a step-by-step diagram or document explaining how Google crawls, indexes, and ranks a webpage.

Resources

Mini Project

Types of SEO Mapping Project

Select a website and list which parts belong to On-Page SEO, Off-Page SEO, Technical SEO, and Local SEO.

Resources

Final Project

SEO Fundamentals Final Audit Project

Perform a basic SEO audit of a website covering SEO basics, search engine behavior, SEO types, and key SEO terminology. Submit findings in a structured report.

Resources